Forty-five visual artworks will be up for sale, with all profits going to the French brand’s foundation’s partner associations.
Lacoste recently launched what it described as a solidarity gallery, which it says continues its commitment to equal opportunities.
Called Lacoste Gallery, this permanent initiative offers 45 visual artworks for sale, with all profits going to the Lacoste Foundation’s partner associations.
The Lacoste Gallery is in line with the societal aspect of the Durable Elegance global CSR approach adopted by the company in the spring of 2021, and is part of the commitments made by the Lacoste Foundation.
The mission of the foundation is slanted toward making equal opportunities a reality. Through the social and professional integration of disadvantaged or disabled young people and the improvement of living conditions in local communities.
It does so by supporting projects in the fields of education, the environment and health. Since its creation in 2006, the Lacoste Foundation has supported more than 100,000 young people through 200 projects combining sport and education, carried out by 50 associations in 22 countries.
“The Lacoste Gallery directly echoes our Sustainable Elegance CSR approach and is in line with the actions of the Lacoste Foundation, which actively promotes equal opportunities,” says Catherine Spindler, chief brand officer of Lacoste and member of the executive committee of the Lacoste Foundation.
The gallery offers for sale 45 art works from Lacoste’s deep heritage vault, both in fashion and in sport.
These artworks are divided into four categories: vintage posters from the early Lacoste campaigns; designs by Robert George, the first Creative Director and friend of René Lacoste, who designed the brand’s first logo; historical photos of the Lacoste family; and illustrations recalling the brand’s graphic codes.
The artworks are available for sale online in several countries (United States, Mexico, Canada, Brazil, Argentina, France, Germany, Spain, Portugal, United Kingdom, Japan, Korea, Philippines). An augmented reality experience accompanies this initiative and offers Lacoste customers an immersive online visit in a custom-designed virtual gallery, where the artworks hanging on the walls can be viewed by anyone.
The Lacoste Gallery also responds to the brand’s customers’ interest in the art works from Lacoste’s private collection, which were previously unavailable for sale in shops. The collection on offer will be regularly updated with exclusive and unreleased art works that reflect the brand’s current events and highlights.
“With the launch of this gallery,” Splinder says, “we are pleased to associate our customers with the Lacoste Foundation’s commitments by allowing them to enjoy the brand’s iconic works in an unprecedented way, while at the same time enabling them to carry out a solidarity action.
To view the virtual gallery, visit Lacoste.com. For more on the foundation, visit Corporate.Lacoste.com/foundation.
