“Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative,” says Leatrice Eiseman, the executive director of the Pantone Color Institute.
Pantone, the forecaster of global color trends and professional color language standards provider, has announced Viva Magenta as the 2023 Color of the Year. The vibrant hue descending the red family is described as “a nuanced crimson tone.”
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“Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative,” Leatrice Eiseman, the executive director of the Pantone Color Institute, says in a statement. In addition, the color takes inspiration from “nature and what is real,”, especially in the age of technology.
While Viva Magenta is lively and on-theme with the holiday season, we’ve rounded up our fashion-forward picks you can already acquire in the shade. See the hue in Hermes Chypre Sandals and Air Jordans to a Karl Lagerfeld Scarf and Botttega Veneta Cassette Bag. After all, it’s never too early to ride a trend.
DIOR Mini Saddle Bag
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ACQUAZZURA Studded Sandals
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SAINT LAURENT Solferino Small Satchel
KARL LAGERFELD Patterned Scarf
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HERMES Chypre Sandals
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VALENTINO VLogo Leather Belt
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JORDAN Air Jordan 1
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BOTTEGA VENETA Padded Cassette Bag
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MAISON MARGIELA Glitter Ankle Boots
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Banner image design by Paolo Torio.
