Timeless and Innovative Style Redefines the Modern Man
April 24, 2019

While luxurious living can define the modern man, the focus must eventually shift from stark opulence. This sets a new mark for the modern man to go beyond luxury. One way is to fuse sophistication with innovation and experience its meaningful result. Mercedes-Benz and classic American sportswear Tommy Hilfiger recognize the value of innovation and modern style that go beyond passing trends. The partnership of the two brands started in 2018 when Mercedes-AMG Petronas Motorsport got Tommy Hilfiger to be their official apparel partner. This made way for the creation of the capsule collection–clean and timeless sportswear for men.

The collection features a combination of classic styles like a chino, bomber jacket, and jeans. Apart from retaining the design of Tommy Hilfiger’s signature stripe, the pieces focus on function–the material controls the impact of climate on the body and it also resists wrinkles and creases.

These durable designs are tailored for the modern man who constantly seeks adventure. The idea behind the collection is inspirational with how the pieces give both function and style especially to motorsport fans and patrons of Tommy Hilfiger.

The capsule collection launched globally at Mercedes-Benz dealerships and are available in select Tommy Hilfiger physical and online stores.

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