Think Pink: This Month, Jewelmer Works With the Helping Women and Others Foundation To Aid Those Afflicted with Cancer - Lookbook

This effort will go to expanding the Philippine General Hospital’s IV Chemo Prep Room.

The heart of Jewelmer lies in the genuine pursuit of empowering women. Much like the pearl, Filipino women are resilient. Jewelmer joins the Helping Women and Others foundation in advocating a universal cause: the fight for life itself.

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Honoring women’s intrinsic strength, the brand is committed to donating a portion of the proceeds from its selected creations from October 1 to October 31, 2021 to the Helping Women and Others Foundation (HWAO). 

Founded in 2019 by a group of strong women including Bettina Osmeña, Tang Singson, Camille Samson, Elena Coyiuto, Marga Zobel, Libet Virata, and Gina Aboitiz, HWAO seeks to help those afflicted with cancer. 

Through the support of its patrons, Jewelmer helps to expand the Philippine General Hospital’s IV Chemo Prep Room so that they may accommodate more patients, avail of proper treatment, and promote their well-being.

Beauty in strength

One such precious piece included in this effort is the Pink Sapphire Pendant from the fashion house’s Signature collection. 

The line is also rooted in celebrating and uplifting the inspiring strength of every woman. It is Jewelmer’s hope that each and every individual continues this incredible outpour of appreciation for the sacrifices, dedication, and courage that Filipino women show every day.

The Signature collection is an embodiment of eloquence and artistry. Captured in its continuity runs the delicate harmony between Jewelmer’s pearl farm, humanity, and nature.

Its designs revolve around color, playfulness, and style of the ever evolving world. Each and every Signature creation is reminiscent of ethereal beauty, encapsulated in its vibrant gemstones.

Intricate craftsmanship radiates through sharp geometric shapes in the Signature masterpieces. Drawing from the marvels of nature and fine art, the Signature collection shines with both the brand’s signature elegance and a distinct contemporary spirit.

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