In a time where the pandemic has crippled every industry, The New Mood provides a way for the local fashion industry to not just survive but thrive.
Launched by the tail-end of July, The New Mood debuted strong with a roster of premium collections by esteemed Filipino designers: Ivarluski Aseron, Jaggy Glarino, Dennis Lustico, and Lulu Tan-Gan. The e-commerce site stands as a new frontier in Filipino prêt-à-porter with a diverse range of luxury pieces from relaxing loungewear to statement day dresses available locally and across the world.
The brainchild of Cathy Binag, Puey Quinones, and Lifestyle Asia Editor-in-Chief, Dong Ronquillo, the idea was borne out of the unique fashion climate brought about by the pandemic. “We want to foster the Filipino fashion community by helping designers continue their craft and expand their reach in this new way of living. The New Mood aims to showcase Filipino craftsmanship to more Filipinos here and around the world,” shares Ronquillo on how work on The New Mood came about.
Going into their premiere collections, Dennis Lustico, Creative Director of The New Mood, explains that their pieces strike a balance between functionality, style, and purpose. “We came up with a line that’s functional, classic, more like investment pieces and they are very anti-fast fashion,” he explains. Sharing his addition to the roster, Ivarluski Aseron comments on his tailored pieces: “My collection is very much structured, very minimalist, with a color palette that is soothing to the eye.”
With his loungewear pieces, Jaggy Glarino emphasized comfort above all, “I want to create and capture the feeling of exhilaration and comfort that’s why I created my collection in cotton and in stretch fabric so you can wear these pieces at home or when you go out.” Glarino adds, “I used colors that are very relaxing and fresh such as white and blues as well as earth tones and dark denim. This makes this a very well-rounded collection at the same time very relaxed.”
On her hand-dyed pieces, Lulu Tan-Gan wanted to add a touch of nature to her lace and knit-rich collection, “I used the colors of blues and greens which reflect our sea life in the Philippines, because I’d like to bring them back to the city and give it an urban feel.”
Off to a good start, their inaugural releases mark a digital shift to the Filipino fashion market and a way for local designers to still showcase their craft without much compromise by the restrictions caused by the pandemic. The New Mood is set to break through more barriers as it takes local fashion e-commerce to new heights. “Expect more up-and-coming and veteran Filipino designers in the future,” Ronquillo teases. “We will have more exciting collections that will really suit your needs for the new way of living. All these pieces are thoughtful buys for thoughtful living.”
For more information and updates, visit The New Mood website here.