Lifestyle Asia also invited a few friends to enjoy the retail space before it opened to the public.
For the first time, well-known champagne brand Moet & Chandon opens a pop-up at the heart of Greenbelt 3’s courtyard. The activation aims to “celebrate the thrill of coming together” during the holiday season.
The temporary Makati store joins other cities such as Sydney, Johannesburg, London, Milan, Amsterdam, Madrid, Moscow, Paris, New York, and Mexico City to celebrate the theme of togetherness after almost two years of lockdown restrictions.
In line with this, Lifestyle Asia invited a few friends to celebrate the end-of-year season with personal-sized bottles of champagne to sip on and personalized bottles to enjoy at home or collect in their home bars.
Synonymous with celebration
“Locally, we’ve been thrilled by the way the local Filipinos have embraced Moet & Chandon, and now we hope we’re coming towards the end of the year. Shares Moët Hennessy Philippines’ Commercial Director, Michael Ellingworth. “It’s the perfect champagne—it’s synonymous with celebration.”
Those who celebrated with us last November 18 were Annette Gozon, Pinky Tobiano, Florence Ko, Suzette Ayson, and Nadia Uttamchandani. In addition, Michèle Boccoz, the French Ambassador to the Philippines, arrived to conduct the ribbon-cutting ceremony with Ellingworth.
Ambassador Boccoz shares that the holiday season is when friends and family want to be together, “and what’s better than Champagne with the bubbles to inspire this togetherness?”
She adds that she’s only been in the country for less than a year but feels at home due to the warm nature of Filipino culture. The Ambassador lists the ways French and Filipino celebratory traditions are similar such as they love to sing, enjoy gastronomy, and appreciate good wine and champagne.
“They’re some areas that make us close together. [But it’s] also in family celebration—family is very important to Filipinos, it’s very important for [the French],” Boccoz continues.
Reasons to celebrate
The 278-year-old brand considers the temporary retail space a “milestone in the market,” making it another reason to celebrate. However, even though many of us had to be stuck at home, Ellingworth believes there was no shortage of reasons to pop a bottle of sparkly.
“I think what we’ve done quite uniquely with Moet is that we love to talk about memorable moments. And yes, celebrations with friends and family, but I think one of the messages we’ve been communicating is, of course, celebrating life’s many moments,” the commercial director explains. “So this doesn’t necessarily mean you need to be with [loved ones], but also the opportunity to reward your individual self.”
Now that smaller in-person events are permitted, the French luxury brand is partnering with Sofitel Manila, Raffles Makati, Xylo, and Manila Peninsula for “ Moët Golden Glam Nights New Year’s Eve” festivities.
If you have other plans for NYE, Moet & Chandon exclusively collaborates with Chef Margarita Fores’ Italian restaurant, Lusso, and Chef Colin Mackay’s Sala for curated holiday menus which compliment the sparkling drink.
Moet & Chandon’s pop-up is now open to the public until December 21, 2021. Every purchase comes with a complimentary handmade personalization either for yourself or for gifting. If you can’t make it to Greenbelt 3, you may get the same perk online through Winery.Ph.
Photos by Magic Liwanag