Seeing Results: Dior Distills the Revitalizing Properties of its 'Mythical' Flower into a Powerful Eye Serum - Lifestyle Asia

Its new applicator now makes use of 11 rotating micro-pearls.

Dior Prestige just launched its new La Micro-Serum de Rose Advanced, which makes use of the revitalizing traits of the Rose de Granville. 

READ ALSO: Blooming Passion: Near Christian Dior’s Childhood Home, The Maison Grows 50,000 Rose Bushes For Beauty And Science

La Micro-Serum de Rose Advanced is the Dior Prestige eye contour serum with a lifting effect that restores the eyes’ youthful expressiveness. Crafted from the triple power of Rose de Granville, the eye serum’s formula is composed of 97 percent natural-origin ingredients. 

For the first time, it distills the 22 micro-nutrients from the flower and the illuminating power of the rosehips. This is now combined with the restorative power of the rose sap based on in vitro tests on the ingredient. 

The first rose created exclusively for Dior cosmetic skincare products, the Rose de Granville’s ancestor was a wild rose, capable of blooming everlastingly out of the rocky cliffs. 

This flower is the result of seven generations of combinations, selected from among 40,000 hybridized roses. It is cultivated in accordance with French organic agricultural principles in its own dedicated Dior garden. 

Traceable, with no chemical fertilizers or pesticides, but under the constant care of its rose growers, it is then free to develop exceptional natural active ingredients.

Fantastic plant

The flower’s genetic heritage is exceptional. With twice the cellular vitality of a classic rose (based on Damascus rose cells), it is also twice as resilient as an Old Blush rose, and infuses the skin with tremendous vital energy.

For the first time, La Micro-Serum de Rose Advanced brings the triple life force of its flower, its rosehips and now its stem to the fragile skin of the eye contour area. From the stem to the flower, the regenerating sap of the Rose de Granville complements its 22 revitalizing micro-nutrients, revealing the spectacular youthfulness of the eyes.

In a clinical assessment by a dermatologist on 32 women, visible eye wrinkles, dark circles, and under eye puffiness lessened by half. The eyes appear revitalized, rested and visibly more luminous. This improved day after day. 

Dior’s Micro-Serum de Rose Advanced applicator has also been reinvented, becoming more ergonomic to follow every angle of the eye contour to the closest millimeter. Its 11 rotating micro-pearls smoothen crow’s feet, frown lines and nasolabial folds. Expression lines are smoothen, and eye contour is visibly uplifted.

Dior Beauty can be found in SM Aura Premier (0927-521-0888), SM Makati (0906-288-8780), Rustan’s Cebu (0995-916-0111), among other locations. For more information, visit Dior.com.

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