Sabrina Co’s ATIN Brand Longs to Inspire a Nation Through Scents That Are Distinctly Filipino
June 20, 2018
Sabrina Co is entering her senior year at Syracuse University in New York. Although the new school year is yet to begin, Sabrina is busy all year round. While balancing her studies as an English and Literature major, she operates her home fragrance company ATIN, which is based back home in Philippines. ATIN, which means “ours” in Filipino, is actually an acronym for “Aiming to Inspire a Nation”. With her burning youthful zest and a business ethic beyond her years, the 21-year-old does just that—she’s a model of inspiration for aspiring entrepreneurs, while she creates scents that are distinctly Filipino.
ATIN started as somewhat of an “after school” hobby for the young lady. When her parents saw her potential and talent in the craft, they sent her to Grasse, France, to study at the 350-year old perfumery house Charabot, under the mentorship of senior perfumer Isabelle Cutri. During her time abroad, Sabrina honed her craft, and upon returning home, established the company. Four years later, ATIN has been running like a well-oiled machine, with Filipino department store Kultura (at SM Malls) carrying their products. Sabrina is proud to share with us that they even had to create a whole new category for ATIN, just so they could sell their products at the store.
What makes ATIN so special is that despite a European education, Sabrina went back to her roots when creating her products. Each scent in the ATIN repertoire is proudly Filipino, inspired by the rich culture and distinct nature found on our islands. For instance, the Intramuros scent is inspired by the antique Spanish fortresses of Old Manila. To capture the spirit of that, Sabrina cleverly infused rich balsam woods and layered it with myrrh and spicy clove. At the backdrop is amber smoke and incense. The result: a timeless, masculine smell that is actually very reminiscent of the ancient streets of a Manila long forgotten. Another scent, called Boracay, draws from our most famous island. A whiff of the floral orange blossom, tangy petit grain, lavender and sensual musk scent transports one to a luxurious white sand beach surrounded by clear blue waters.
A customer favorite is the Dalandan scent, which the young perfumer has elevated by combining the distinct citrus smell with middle notes of grapefruit, blackcurrant, and green. Sampaguita, the famous white flower beloved by locals, comes to life with a clean, floral aroma reminiscent of the gardens we all played at in our youths. On the other hand, Mango Tree transports us to sleepy days napping under a large tree in a valley located in a remote Filipino province. Patrons can take these scents home with them through reed diffusers, automatic air fragrance dispensers, scented soy wax candles, and linen sprays all available at Kultura.
“Perhaps one day, I’ll be remembered as someone who highlighted through ATIN the wonderful bounty of scents and fragrances of our Philippine islands,” Sabrina shared. The future looks bright for the young woman. The next step? Bringing ATIN global and sharing the wonders of her country to the rest of the world. As Sabrina works to achieve that, the best thing we can do to help is by #SupportingLocal now.
ATIN scents, reed diffusers, automatic air fragrance dispensers, scented soy wax candles, and linen sprays are available in Kultura stores nationwide.