The watchmaker has high plans for the team, including a development program for young aspirants.
Tudor has formed a new international professional team by teaming up with Swiss cycling legend Fabian “Spartacus” Cancellara.
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The new team will embody the watchmaker’s #borntodare perspective, which tells the story of its founder Hans Wilsdorf. It will combine Tudor’s no-compromise attitude and history of innovation with Cancellara’s unparalleled experience and vision.
At the core of the vision is a human-centric approach to cycling, a sport known for its punishing physical and psychological challenges. Tudor and Cancellara envision a team motivated by pushing themselves to be better every single day, facing their fears, and daring to go beyond perceived limits.
Performance is the ultimate measure of success, but how you get to the finish line matters just as much as when you get there. Guided by Cancellara, the Tudor Pro Cycling Team will develop a roster of skilled cyclists who embody these ideals, shared values, and team spirit.
The sleek black jerseys of the team will be adorned with simple red Tudor shields on front and back. The focus will be on the athletes, their pursuit of success, and the road that lies ahead of them. Likewise, the team’s equipment will be based on the expertise of Swiss cycling companies, including the team’s main technical partner, BMC premium bikes.
As with all good things, it will take time for The Tudor Pro Cycling Team to reach its full potential of capturing podiums in the world’s greatest cycling races.
This team’s journey began at the Paris-Roubaix U23 race last month, and will continue to compete in the UCI Continental class for the remainder of the 2022 season.
From there, the team will apply and gear up for the 2023 UCI ProTeam season with the goal of qualifying for the world’s most famous and prestigious races by the 2024 season. The Tudor Pro Cycling Team will also maintain a development structure for scouting and training the next generation of cyclists.
