Pioneering Effort: The Philippines Took The Lead In This Beauty Brand’s New Skincare Line - Lifestyle Asia

The global beauty company BYS Cosmetics recently launched a complete skincare line called Skin by BYS.

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Here’s a win for Philippine research innovation. The Australian-born beauty company BYS Cosmetics recently ventured into skincare, and its Philippine team took the lead in developing the line. The product range will not just be distributed locally, but around the world as well.

“We are forging exciting new ground like never before. The iFace team has always had big dreams. And this time, our dream of making the Philippines lead when it comes to skin care innovations on the world stage has become a reality,” shares Angie Goyena, general manager of IFace, the distributor of BYS in the country.

Photo by Matthew Tkocz on Unsplash

Do everything

The Philippine team wanted a complete skin care line, which would do everything from cleansing and treating to moisturizing and protecting. It has 10 products with each being carefully formulated with targeting ingredients and rich textures.

Skin by BYS contains Botaniceutical Plus-10, which are 10 natural ingredients that target most skin concerns: deep cleansing, dryness, irritation, dull and uneven skin tone, improving elasticity, and fighting free radicals linked to aging. The range includes the following:

The Extra Gentle Micellar Water, a no-rinse cleansing water that removes makeup and impurities; the Extra Gentle Milk Jelly Cleanser is a non-irritating formula that can lead to a smoother and brighter complexion; the Extra Hydrating Balancing Toner, which is formulated with hyaluronic acid that helps restore skin elasticity and reduce fine lines; and the Extra Glow Brightening Serum, which is rich in vitamin C and skin boosters like Papaya.

It also has the Extra Firming Youth Serum, which helps reduce the appearance of wrinkles and fine lines; the Extra Glow Face Cream, a total brightening cream; the Extra Brightening Eye Cream, which can brighten the skin around the eyes and helps diminish puffiness; and the Extra Effortless Pore Perfecting Sunblock, a weightless sunscreen with broad-spectrum SPF 50 PA+++, as well as pore-blurring and sebum-controlling properties.

The line also includes two masks: the Extra Glow Sheet Mask and the Extra Firming Sheet Mask.

Loving the canvas

The brand promises that each product in the range is ethically crafted (vegan and cruelty-free), and hypoallergenic. They also do not contain harmful chemicals such as petroleum, artificial colors, propylene glycol, MEA, DEA, TEA, phthalates, triclosan, parabens, and sulphates.

Goyena says that while BYS Costmetics’ mantra is that of self-expression and creative, the new skincare line is about loving the canvas underneath.

“We didn’t stop at ‘Love yourself.’ It is much harder to love ourselves without the filters, without the makeup, without the armor. It’s harder to love ourselves without the skin-perfecting makeup or the eyeliner flick,” she explains. “But it is exactly when we are most vulnerable, most raw, and most unfiltered that we need to love ourselves a little more fiercely, a little harder.”

For more information about the new line, visit BYS Cosmetics Philippines on Facebook and Instagram.

Banner Photo by Coline Haslé on Unsplash

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