On Brand: Kim Kardashian’s Collaboration With Beats Exclusively Comes in Neutral Shades, Of Course - The Scene

The reality star’s Beats Fit Pro True Wireless Earbuds collaboration comes in three shades.

In many instances, Kim Kardashian has solidified a minimalist look as her aesthetic. From the mom of four’s monochromatic home and her “cream” private jet to her neutral-colored Skims lines and countless outfits in head-to-toe neutral, it’s basically her trademark. 

READ ALSO: Cream Dream: A Look At Kim Kardashian’s New Private Jet—It Matches Her Cars And Home

So, for her recently announced collaboration with Beats, it’s no surprise the “Beats Fit Pro True Wireless Earbuds—Kim K Special Edition” offers colors exclusively in minimalist tones. 

“This concept was born from my love for neutral color palettes, but I also wanted to show that tech is as much a part of style as clothes,” the reality star tells Vogue. “I believe that the things we wear every day should feel effortless, including headphones.” 

In fact, Kardashian has been a long-time fan of the leading audio brand. “And because they know how important fitness is to me, I was one of the first people who got to try out Beats Fit Pro when they launched last year,” the 41-year-old continues. “They’re so comfortable that I’ll forget that I even have them in.”

For music and fashion

The wireless earbuds come in three shades: Moon, Dune, and Earth. “Kim brought her signature minimalist style to the first-ever Beats Fit Pro custom headphones,” says Eddy Cue, the senior vice president of services of Apple.

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A post shared by Beats by Dre (@beatsbydre)

 “We’re excited to offer Beats’ most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike.”

The collaboration will be available on Apple’s website on August 16, while it will be stocked at select Apple stores (in limited quantities) on August 17. 

Banner photo from @beatsbydre on Instagram.

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