Montblanc Turns (RED) for the Fight Against AIDS
September 20, 2018
Montblanc has recently launched (MONTBLANC M) RED, a new writing instrument range that is helping the fight against AIDS. Designed by esteemed industrial designer Marc Newson in collaboration with (RED), the new (MONTBLANC M) RED line has been done in a bright red resin color, adding a splash of color to the brand’s collection of luxury pens. A portion of the proceeds for each pen is donated to the Global Fund, a program created to accelerate the end of the HIV/AIDS, tuberculosis and malaria epidemics.
Through this new collaboration with Marc Newson and (RED), Montblanc also hopes to push boundaries with their “unexpected cutting-edge design and high performing products.” The brand expresses that Newton, an industrial artist known for his sleek geometrical designs in aircrafts, furniture, clothing, and jewelry, was the ideal partner for this project. In a statement, they share that Newson’s “bold aesthetic statement” adds a new layer to the product, without compromising the functionality that Montblanc is known for. (MONTBLANC M) RED pens includes a Montblanc emblem made of precious white resin, a magnetic cap, a platinum-coated metal forepart for an enhanced writing experience, and a 14K gold nib. It is available in three styles, a Fountain Pen, Roller Ball or Ballpoint point.
In addition to the writing instrument, each pen comes with a sketch book made out of red Italian calfskin with red cut edges, a bracelet in woven red leather, and a pair of round stainless steel Cufflinks with a red lacquered inlay. “It’s poetic that Montblanc, so synonymous with craftsmanship and quality, has collaborated with one of the world’s foremost design pioneers, Marc Newson, to help write the next chapter in the AIDS fight through the launch of the striking (MONTBLANC M) RED range. Each and every purchase will generate money for the Global Fund to save lives and ensure future generations are HIV-free,” says Deborah Dugan, CEO of (RED). (RED) was founded by Bono and Bobby Shriver in 2016. Since then, it has raised more than $500 million for the fight against AIDS.
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“For over 100 years, Montblanc has built a heritage of creating fine writing instruments that have a special meaning to its owners. Through our partnership with (RED) we continue this long tradition, creating a special lifetime companion that makes real impact by supporting the goal towards an HIV-free society. Montblanc is proud to be part of supporting this great cause and hope our customers will embark on this journey with us,” shared Montblanc CEO Nicolas Baretzki.
For every purchase of a (MONTBLANC M) RED writing instrument and accessory, 5 euros will be donated to the Global Fund to support HIV/AIDS programs. This amount provides over 25 days of life-saving HIV medication for those with the disease. In the Philippines, Montblanc is available in Rustan’s Department Stores.
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