The football superstar is seen wearing the Swiss watchmaker’s Black Bay Chrono.
What is it that drives David Beckham? Tudor’s new campaign featuring the football superstar centers around the spirit that defines one of the most recognizable athletes in the world.
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Beckham’s story is about a passionate young boy who followed his dreams. With unshakeable determination, this lover of the beautiful game defied the adults who scoffed at his footballing ambitions, carving out a career that has continuously inspired each new generation.
Centering of the watch brand’s slogan of “Born to Dare,” the film for this campaign was partly shot in an area of London featuring the capital’s distinct architecture. In a sort of flashback, the movie splits between showing Beckham as an enthusiastic young dreamer to a man pushing him to outdo himself.
The watchmaker’s slogan reflects both the history of the brand and what it stands for today. It is the vision of Hans Wilsdorf, the founder of Tudor, who manufactured watches to withstand the most extreme conditions, watches made for the most daring lifestyles.
Extreme living
Tudor, it is emphasized in the campaign, is for those who have achieved the extraordinary, whether on land, ice, air, or underwater. This “Born To Dare” spirit is supported throughout the world by first-class ambassadors, whose life achievements result directly from a daring approach to life.
Remaining faithful to the Black Bay aesthetic, the Black Bay Chrono model features “Snowflake” hands, which is a brand signature for divers’ watches since 1969. Tudor’s version is designed to ensure optimum readability of the information on its domed dial.
Available in two versions, matt black or opaline, the dial includes two hollowed sub-counters in contrasting colors: matt black and white opaline. Their finish is rounded. Inspired by the first generation of Tudor chronographs, there is a 45-minute counter and a date aperture positioned at 6 o’clock.
The recognizable characteristics of the Black Bay are preserved in a steel case with a 41-millimetre diameter refined by a cut of the lower part of the sapphire crystal and a repositioned movement.
Among its many distinctive technical features, this model is waterproof to 200 meters (with each watch factory-tested to 625 meters) and comes with a case and bracelet in 316L stainless steel, and a 70-hour power reserve movement manufactured by Tudor and certified by the COSC.
For more information, visit Tudorwatch.com.
