• 0

In celebration of its 30th year in the industry, Kuysen opened its Design and Experience Center to valued guests. Kuysen Enterprises, Inc. President and General Manager Jensen Go was proud to feature the company’s luxurious brands and products. To design the showroom, esteemed architect and interior designer Ed Calma took inspiration from the concept of a luxury house. Every floor of the entire building featured different furniture of superior quality and fixtures of impressive designs. Guests were able to appreciate well-curated spaces and take note of the decadent pieces perfect for their homes and offices.

Luxe Living showroom. (Photograph courtesy of grupongsantamariaph)

Growing the business

Kuysen is known for carrying numerous luxury brands in the home design and furnishings industry. Go opened the business in 1989 and
Kuysen became the exclusive importer of over 30 international brands like Tyrolit. It started as a small industrial hardware store based in Caloocan City. Go traveled around Europe to learn from construction exhibitions. German brands Hansgrohe and Duravit were among the first premier manufacturers of showers and sanitary wares Go imported and distributed. The team eventually expanded and improved through training. They have attended trade fairs like Salone del Mobile in Italy, ISH in Germany, and Canton Fair in China. Experiences from these fairs enabled the company to earn its world-class reputation in bringing furniture pieces of the finest quality.

Luxe Living showroom. (Photograph courtesy of grupongsantamariaph)

Bringing luxury to the showroom

In designing the showroom of the Experience Center, Calma stressed the value of having a dominant element. This ensures that other aspects will follow to create a well-curated space. This includes incorporating different elements to highlight Kuysen’s luxury furniture and fixtures. “The Kuysen showroom is located along a row of boxy buildings in Jupiter street. This gave me an opportunity to break the line of boxes by splaying the floors of the building into separate forms allowing Kuysen to define each floor to house a particular brand or product,” he shares. He chose a dark wood to unify the building design and added sliding doors to increase the spatial experience.

Each floor of the entire building features different products. Luxe Living of the ground floor features a living area filled with luxury brands Porro, Vibia, and Poggenpohl. Above it is Bespoke which celebrates individuality and expression. One can customize a piece of particular furniture according to preference and needs. The leather and fabric collection consist of eclectic and contemporary styles made of the finest materials. Ceccotti, Baxter, and Paola Lenti are some of the featured brands on this floor.

Luxe Living showroom. (Photograph courtesy of Kuysen)
BAXTER Table. (Photograph courtesy of grupongsantamariaph)

Eccentric yet innovative pieces

Design Curio features a mix of eccentric designs. Iconic pieces of Desalto, Pedrali, Zanotta, and Driade highlight furniture with European roots. The furniture may have unusual designs but its elegance remains. The Collective floor features kitchen and bathroom displays. Victoria Albert, Puntotre, and Kuppersbusch are a few of the brands that displayed their products. The bathtubs of Kaldewei are among the highlights of the demo areas. It features a shower surface and washbasin made of enamel steel. Another section of the showroom is the Designer Bathroom. Among its displays are award-winning designs of Axor, Duravit, and Hansgrohe. A private test shower from Hansgrohe is also available for guests.

The highest floor of the building is called Atmosphere. Among the innovative pieces were from Paola Lenti. It featured vibrant items like comfortable cushion seats. The fabric and materials are made with advanced technology to turn them weather-resistant while exposed at the roof deck. Kuysen Experience Center certainly enabled visitors to experience the superior quality of different luxurious products. Scroll below to see more of Kuysen showrooms.

MUUTO area. (Photograph courtesy of Kuysen)
BAXTER area. (Photograph courtesy of Kuysen)
Atmosphere. (Photograph courtesy of Kuysen)
Kenji Onglao artwork featured at the showroom. (Photograph courtesy of Kuysen)
Kenji Onglao artwork featured at the showroom. (Photograph courtesy of Kuysen)
Download this month's LIFESTYLE ASIA digital copy from:
Order your LIFESTYLE ASIA Magazine's print copy:
Subscribe via [email protected]