For sports enthusiasts, time is a critical element of the game. Every minute counts to score that goal. Even at work or play, you always have to live in the moment. To keep track of time, Kenneth Cole Reaction releases its watch collection for this year. The brand has invited society figures like Tim Yap and Tessa Prieto-Valdes to celebrate the launch. The collection draws inspiration from the passion for games and adds a modern take to pair it with a downtown New York style ensemble.

For lovers of the game

Sports watches never go out of style and relevance. While there may be smartwatches that can monitor fitness statistics, some would prefer a simple timepiece that can still carry an urban, athletic edge. In Kenneth Cole Reaction’s latest collection, the watches feature intricate dials against striking colorways.

To celebrate the launch, Tim Yap and Tessa Prieto-Valdes together with influencers tried on the watches. The guests enjoyed customizing the timepieces through the different straps. For Tim, he wore a suit in soft beige lined with a striking red. This elegant look matched with the contrasting dial of the Irving design. For Tessa, she donned on her signature style of vibrant colors. It contrasted well against her white-faced timepiece with a black strap.

Few of the Kenneth Cole Reaction watches.

Knowing your Reaction

Kenneth Cole Reaction’s watches are not only for sports enthusiasts but also for those who have an urban yet elegant style. Jones contrasts the bright blue dials with its black casing, Bleeker and Dyer have a screw detail on the bezel-set, Fulton and Bowery draw inspiration from the military look. There are bold hour markers against textured dials. For a contemporary look, Park and Broadway sport an eye-catching contrast of black and orange tones. Seigel attracts attention with its striking red dial against a black stainless steel bracelet. These timepieces are perfect to keep track of time in style.

Scroll below to see photos of the Kenneth Cole Reaction collection launch. Photos by Kenneth Cole.

Kenneth Cole Managing Director Linfred Yap, International Sales Manager Tony Harris, and APAC Sales Manager for Kenneth Cole Andrew Tsang.
Linfred Yap and Tim Yap
Tessa Prieto-Valdes and Linfred Yap
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