Jump Start: Rolls-Royce Unveils the Spectre Coupe, Beginning Its Journey to the Full Electrification of All Its Vehicles

“The idea is we go electric by the end of 2030, step by step,” says Torsten Müller-Ötvös, chief executive officer of Rolls-Royce Motor Cars Ltd.

In September last year, Rolls-Royce announced the full electrification of its entire product portfolio by 2030. Congruent with the promise, the ultra-luxury car brand unveiled its all-electric vehicle, the Spectre Coupe, on Tuesday. 

Rolls-Royce announced the full electrification of its entire product portfolio by 2030.

READ ALSO: EV Wave: This Famous Dune Buggy From The Sixties Is Going Electric

“This is not a kind of one-hit wonder, and then we go back to the 12-cylinder, that’s not the idea,” Torsten Müller-Ötvös, chief executive officer of Rolls-Royce Motor Cars Ltd., tells Bloomberg. “The idea is we go electric by the end of 2030, step by step by step by step. For this reason, [Spectre] is very expensive to develop. It’s a big investment.”

According to the 116-year-old brand, their clients have seven cars on average. And at least one of their vehicles is electric.

After Rolls-Royce’s commitment to turning fully electric, its fellow British luxury manufacturer, Bentley, did the same last January. Bentley will spend $3.4 billion to produce five EVs in 2025. Five years later, in 2030, its whole range will also turn electric. 

The Spectre’s all-aluminum architecture emulates the Rolls-Royce Phantom, the manufacturer’s most recognizable model. However, it will be two-doored. According to the 116-year-old brand, their clients have seven cars on average. And at least one of their vehicles is electric. “The order intake so far is very, very delightful—and very encouraging,” Müller-Ötvös tells the publication.

Images from Rolls-Royce.

Order your print copy of this month's LIFESTYLE ASIA Magazine:
Download this month's LIFESTYLE ASIA digital copy from:
Subscribe via [email protected]