#GirlBoss: Jessica Wilson Tells How Sunnies Face Navigates Digital Space

  • May 1, 2019

This article was originally written by Sara Siguion-Reyna for Lifestyle Asia’s May 2019 edition, titled “The Age of Social Media.”

Sunnies Face is slowly making its name in the international scene. American singer Christina Aguilera and actresses Olivia Wilde and Amandla Stenberg wore Fluffmatte lipsticks in their media appearances. Brand Manager Jessica Wilson recognizes the power social media holds to market products and gain a steady stream of consumers. “Understanding the e-commerce platform is a big challenge and every day we’re still learning,” she reveals. “It is really about seamlessly integrating the offline and online experience because the whole experience has to be considered when you talk about the brand.” Together with brand co-founders Georgina Wilson-Burnand, Martine Cajucom-Ho, Bea Soriano-Dee, and Eric Dee, Jessica knew the brand is moving through the digital space.

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Jessica Wilson for Lifestyle Asia May 2019
Photographed by MJ Suayan, Art Direction by Marc Pagdilao, All jewelry from BVLGARI, All timepieces from OMEGA, Styling by Sidney Yap, Makeup by Mikka (TK), Hair by Sydney Helmsley, and Shot on location at Artists and Company Manila.

The Rise of E-commerce

When the brand’s products quickly sold out upon opening of online orders, Jessica realized the value in online hype. Marketing products through social media platforms have high visibility and influence the shopping behavior of consumers. Though Sunnies Face products have attractive packaging, the brand’s goal was never to solely be popular on social media. “It is not about the marketing or brand image. At the end of the day, it’s the lipstick in your hands, and if that can speak for itself, it’s a job well done.”

Jessica adds, “We have to start understanding how [social media] will influence our lives and the decisions we make, and how it will affect us growing up in this generation of technology.”

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As a certified #GirlBoss, Jessica is conscious of how she influences her audience like young girls. She believes in showing what’s real—from the struggles to the great moments in life. This helps in earning the trust of people in the digital space where most are striving for perfection. “Social media has played a huge role in forming my opinion on a lot of things, for better or for worse.”

Read the full cover story of Jessica Wilson in Lifestyle Asia’s May 2019 Edition, titled “The Age of Social Media.” Download your digital copy on Magzter and Flip 100, or purchase your print copy on Lazada, Shopee or your nearest bookstore. For orders, email [email protected]