The Most Innovative Beauty Products To Try Now -

Once (or twice) in every woman’s life, she will come across some of the most absurd, unusual, downright gimmicky products that will eventually make her take out her credit card and exclaim “I’m sold!”.

These aren’t any of those.


In fact, the following products have been awarded as some of Allure’s best breakthrough innovations in skincare for 2017. While the initial pitch for these sounded gimmicky to most, its vindication relies on its use over time. True enough (and tried and tested by experts), the results these products claimed to deliver did in fact materialize.

If you still don’t believe us, try them out yourself.

Living Proof Perfect Hair Day In-Shower Styler

Pitch: An in-shower hair texturizer that will give you sultry, sexy beach waves with mere air-drying

Counter-argument: Impossible! The water will rinse away the product until you’re left with a flat, messy mop of hair.

Defense: The Living Proof chemists have packed the product with polyquat resins that are said to shrink and cause hair to scrunch into waves as it air-dries

Result: Instant beach waves straight from the comfort of your own bathroom

SkinBetter Science Alto Defense Serum

Pitch: A jam-packed antioxidant serum that defends your skin from sun damage, pollution, and stress.


Counter-argument: Impossible! A serum won’t be able to hold too much antioxidants in one go. Also, no single antioxidant can serve as a defense for all those problems.

Defense: Team SkinBetter Science tested 1,000 ratios and concentrations of antioxidants, only to find the perfect blend of 19 ultra effective antioxidants that will do your skin good.

Result: Less redness under UV light, a massive reduction in wrinkles, and less oxidative stress in the skin.

Juvéderm Volbella XC

Pitch: An injectable lip filler you can actually get from shelves!

Counter-argument: Impossible! It might not be as effective as the ones dermatologists use. It might also be too painful.

Defense: This hyaluronic acid lip filler is actually non-invasive, mild in terms of pain, and can be used on wrinkles on other areas as well such as the cheeks, the sides of the mouth, and the chest area.

Result: A natural looking youthful glow without the extra spend on dermatological services.

SkinMedica Lytera 2.0 Pigment Correcting Serum

Pitch: Treats discoloration and dark spots, even on dark skin!

Counter-argument: Impossible! Dark-skinned patients have the hardest spots to cure because of their increased melanin production.

Defense: Team SkinMedica tested over 100 ingredients to find a median that will lighten all skin tones. They came up with the perfect, effective blend of 10 ingredients that reduced melanin levels by 45% after just 2 weeks.

Result: Instantly lightened spots, as if treated by prescription-strength hydroquinone.

by Samantha Masigan

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