Fila Kicks Off the Summer Season with New Sneakers Collection
April 4, 2019
Fila introduced its latest sneaker offerings to a crowd of celebrities, musicians, and influencers at Fila Prime Party: The Crossover Launch. A unique set-up that showed off the brand’s new designs welcomed the guests into the party. The set-up featured pairs such as the Crossover, Ray Run, Phyton 99, and Barricade XT 97 Low.
Attendees showed off their brand new sneakers to match their street style ensemble and with their everyday look. From road trips with friends to a hike in the mountains to daily gym workouts, the shoes are perfect for any and all summer activities. Some pairs are new interpretations of previous designs.
Fila Ray Run and Fila Phyton 99 are modern twists to the legendary dad shoes. Barricade XT 97 Low is a rendition of the original Barricade sneakers. Aside from the soles, it maintained its bulky size. With its high-cut construction, mesh sock lining, and ultra Polyurethane upper, Fila Crossover is perfect to go with any look. All of the designs are classic even for a simple day out in the mall.
The set-up included Fila Heritage and a capsule collection from Japan and Korea, respectively. The celebration was also a perfect opportunity for Fila Philippines CEO Cris Albert to announce the release of Fila Disruptor 2 Premium.
The night was filled with laughter and dancing to the music mixed and produced by the artists of Midas Music & Entertainment such as DJ Katsy Lee, DJ Dara Carmina, and DJ Razikyle Enciso. Other artists and influencers like Fabio Ide, Young JV, and Emmanuelle Vera performed at the event.
The crowd had a wonderful time celebrating the release of the latest Fila collection. Lovers of shoes and styles will definitely remember this night.