Eastern Communications has solidified itself as a powerhouse company in the telecommunications industry—going above and beyond to deliver exemplary service that fosters waves of strong connection. Over a century of curating personalized services and delivering solutions to fit the unique needs of businesses has ultimately contributed to the excellence and world-class nature of the brand that people know today. In the 2019 Asia-Pacific Stevie Awards, those achievements are met with honor as Eastern Communications nabs gold and bronze awards in customer service management and brand renovation respectively.
Going for Gold
Widely considered as the world’s premier business awards, the Asia-Pacific Stevie Awards possess the only business awards to recognize innovation in the workplace in all 29 nations of the Asia-Pacific region. Besting more than 900 other nominees in this category, Eastern Communications’ Link VIP Club Program is awarded Gold for Innovation in Customer Service Management. The club has helped in fostering relationships with customers and cementing the company’s promise of “High Touch” service. With perks and privileges such as dedicated senior staff to handle customer billing, credit and collection, this approach has differentiated Eastern Communications’ service to one that towers above the rest.
The year-long program also equips companies with the knowledge they need to thrive in the growing digital age. It includes access to educational expos and workshops such as Exceed Business Solutions Expo and Link 101 Workshop that help customers navigate the industry through modern solutions. “The Link VIP Club Program was created to thank our customers for their continued loyalty and is one example of our commitment to ‘High Touch service’,” shared Eastern Communications Co-Coordinator Ramon Aesquivel.
“A big part of Eastern Communications’ marketing efforts is all about fulfilling our ‘High Touch’ promise by providing extraordinary customer service to our clients. We wanted to recognize our clients by treating them to exclusive celebrations and events, and most importantly, providing strong connectivity and innovative tools that are helpful to their business,” shared Eastern Communications Marketing Division OIC Jedrek Estanislao.
Bringing Home a Bronze
The clarion call of bringing back human connection in the business of communications technology resides at the very heart of the company’s steadfast goal. Through the “Our Strong Connection” campaign, Eastern Communications rebrands their image with an internal communications initiative aimed at promoting a culture of connectedness. The company’s efforts at redesigning a new mission, vision, logo, and overall culture were recognized as they nabbed yet another Stevie Award—a bronze for Brand Renovation.
“Our Rebranding Campaign was an opportunity for us to not only strengthen our connection with each other but for us to also embody the idea of connectedness to our customers, enabling companies to experience our strong connection through our products, solutions and our highly personalized service,” Eastern Communications Co-Coordinator Atty. Aileen Regio says. This rebranding approach focuses on honoring the company’s promise of “high-tech” services through innovative models, and “high touch” services through personalized customer relations—one that establishes Eastern Communications as a cut above the rest.