The 665-square-meter space is located in the new luxury wing of Greenbelt 3 Makati.
Louis Vuitton just opened shop at the newest luxury wing of Greenbelt 3 Makati. The 665-square-meter space, the brand’s biggest store in the Philippines, explores the country’s rich and colorful heritage.
Inspired by Louis Vuitton’s “Spirit of Travel” and intertwined with local elements, the store has features that are unique to a traditional Filipino home.
To give life to these local touches inside the store, the French fashion house collaborated with Filipino designers and sisters Stephanie Kienle Gonzalez and Jessica Kienle Maxwell of Philux.
The design inspiration for the Greenbelt 3 store is the woven heritage of the country spread across its 7,107 islands—each thread a metaphor of the Philippines’ intrinsically diverse history, culture, and aspirations.
This motif is presented through wall accents and artworks that are reminiscent of the Filipino habi, or traditional weave-making. The store’s architecture further evokes a cultural grandness reinterpreted for today’s time.
Elements and artwork
Raffia and saguran, textiles made from the fiber of local leaves, dominate the ceiling panels while the women’s leather goods area showcases bamboo teardrop lamps made by local craftsmen.
The private lounge’s sliding doors mimic capiz windows, which are still found in many homes in the Philippine provinces. Rugs with designs that echo complex tribal tattoo designs line up several of the store’s key selling areas.
A destination in itself, the store welcomed its first guests into a breezy tropical cabana, with the House’s codes subtly integrated into the glass panels surrounding the store.
Distinct colorful patterns that are hung around the walls of the store are artworks made using strips of acrylic, handwoven abaca polyester fabric, and a tasteful mix of cord, rope and tapestry.
Pieces by French painter Zelie Belcour and Portuguese painter Carla Sa Fernandes both showcase a colorful ensemble while a centerpiece of metal on wood by English painter Russell Frampton are also displayed prominently in the store.
Belcour’s vibrant artwork is showcased in Greenbelt 3’s private lounge where clients enjoy an intimate and discreet shopping experience.
Collections and categories
The femininity and sophistication of Louis Vuitton is highlighted in the complete and extensive
selection for women available in the new store. This includes the latest Ready-To-Wear to the latest collections from Nicolas Ghesquière, the maison’s artistic director of women’s collections.
This expanded space also has the Capucines Wall, and is one of the first in South Asia to display the latest pieces of this iconic bag.
Greenbelt 3 brings in for the first time a complete men’s selection, welcoming clients to view the latest from Virgil Abloh, Louis Vuitton’s Artistic Director of Men’s Collections.
Hardsided pieces such as the Louis Vuitton Sneaker Trunk and The Malle Maison Vivienne will be displayed at the travel area of the store for a limited period during the opening.
Selected Objets Nomades pieces will also be available for the first time in the Philippines. This collection of travel-inspired furniture made in collaboration with designers such as the Cocoon by Fernando & Humberto Campana and the Spiral Lamps by Atelier Oi pays homage to Louis Vuitton’s special orders of the past.
For a peaceful respite, the aforementioned private lounge is designed to host appointments for a highly personalized and exclusive shopping experience. This private lounge, which has its own dressing area, brings tranquility to clients who are presented with key pieces across the Men’s and Women’s Collections.
For the opening, a hot stamp design—inspired by the emblems from the Philippine flag—will also be exclusively available at the store.
Louis Vuitton is located the ground floor of Greenbelt 3, Makati.
