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There’s something sensual and beguiling about a rose-colored pout. With a single swipe of rouge, your confidence and femininity can shine through. And with a whole palette of hues, you can find the perfect shade to suit your mood and look each day. Inspired by the lovely pigments and delicate texture of flower petals, Dior has created a new lipstick line that has reinvented the soul of beauty: Rouge Dior Ultra Care.

“The Care has become an essential step in the creative process,” confirms Peter Philips, Creative and Image Director for Dior Make-up. “It is the very beauty of makeup that gains from this extra touch, since when you feel good, you look good.”

Crafted with an extra dose of care and with the stains of freshly picked blossoms, the new Rouge Dior Ultra Care lipsticks come in bullet and liquid forms. Both formulas are infused with camelina flower oil to give your lips lasting moisture. The Rouge Dior Ultra Care bullet lipsticks have a luminous pearly matte finish and come in 21 soft petal shades. Mixed with the camelina flower oil is jojoba oil extract to hydrate your puckers. Stamped in the core of each lipstick is the iconic CD logo, delivering both quality and care with each swipe.

The Rouge Dior Ultra Care Liquid, on the other hand, leaves an airy velvet finish with a mousse-like texture. This line comes in 25 blossoming pigments that can be applied with the micro-flocked petal-shaped applicator. The main ingredient, camelina flower oil, is paired with sweet almond oil and shea butter to provide moisture and vibrant colors with a light wear.

The collection’s color palette cultivates a field of possibilities through charmingly piquant reds, rosewoods just waiting to blossom, and pastels as fresh as a bouquet of flowers, all with a natural finish. Three iconic shades stand out in this line, inspired by the most recherché floral blushes: Bloom, which is reminiscent of the first buds in spring; Caress, which is a timeless rosewood tint; and Bliss, which has a touch of fiery red and is full of life.

Emanate the grace and beauty of a flower with the new Rouge Dior Ultra Care lipsticks.

Rouge Dior Ultra Care is available in all Dior boutiques. For more information, visit Dior’s website or follow them on Facebook, Twitter, and Instagram

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