A few MCU easter eggs are also in the 30 second short.
Some things are worth preserving at all costs. If you’re Kingo in Marvel Studios’ Eternals, played by Kumail Nanjiani, this includes your gleaming new Lexus NX 350 F-Sport. As the exclusive automotive partner of the film, Lexus recently debuted a global marketing campaign with a long-form video titled “Parking Spot.”
In the imaginative two-minute piece, Kingo has to solve a very human problem before he can join the epic superhero battle happening downtown—finding a safe parking spot for his new Lexus NX 350 F Sport.
The titular characters in the upcoming MCU blockbuster are ancient aliens who have been living on Earth in secret for thousands of years. Following the events of Avengers: Endgame, an unexpected tragedy forces them out of the shadows to reunite against mankind’s most ancient enemy, the Deviants.
The film is directed by Chloé Zhao, who made Oscar history as the first woman of color to win the Academy Award for best director. In addition to Kumail Nanjiani, it stars Angelina Jolie, Gemma Chan, Richard Madden, Lauren Ridloff, Barry Keoghan, Brian Tyree Henry, Salma Hayek, Lia McHugh, Don Lee and Kit Harington.
Going electric
“At Lexus we are embracing a new era of electrification, intuitive technology, performance and design, a vision worthy of the advanced Eternals and their quest to protect our future,” says Lexus global head of marketing Brian Bolain. “We’re incredibly excited to team up with Marvel Studios’ Eternals to showcase our own superhero NX 350 F-Sport, which represents the first milestone on our journey toward a reimagined Lexus.”
“We’re thrilled to collaborate with Lexus to give viewers an early look at one of our new heroes, Kumail Nanjiani’s Kingo, in action. Lexus’ creative campaign is appropriately epic, delivering the same combination of action, spectacle, and humor our fans will see in the film,” says Mindy Hamilton, SVP, Global Partnership Marketing at Marvel Studios.
“Parking Spot” was helmed by directing duo Anthony and Joe Russo. The brothers have directed four Marvel Cinematic Universe movies, including Endgame, which is one of the highest-grossing films of all time.
Viewers who pay close attention to “Parking Spot” will notice a few MCU easter eggs. In order to achieve the level of VFX viewers expect from the Marvel Cinematic Universe, Lexus enlisted the Oscar-winning visual effects company Framestore.
The all-new NX luxury SUV and the Lexus LS 500 flagship sedan will make appearances in the film.
