C’est La Vie: Development Corporation VCDC Launches Their Luxurious New Property Through a Daytime 'House Party' - Lifestyle Asia

“You’re not really investing in a house; you’re really investing in your future. You’re not exactly building a structure; what you’re doing is building a family—this is what the brand is about, this is where we stand.”

Last November 27, Victor Consunji successfully launched luxury home development Vie by his corporation VCDC. On the day, VIP guests, media members, prospective homebuyers, and development partners enjoyed a day of food, drinks, and music inside a showroom in its compound in Laguna, reminiscent of a refined house party. 

READ ALSO: 7 Industry Leaders Talk About Growing Their Family’s Successful Business Legacies

About the name of his new development, Consunji says in his speech, “Vie, aside from the obvious, also means life. And I think that’s very apt because considering the pandemic, everything we’ve been through in the past few years, considering the paradigm shift in lifestyle that we’ve all experienced, life goes on. And we’ve all had to adjust.”

VCDC’s Founder and CEO Victor Consunji

He adds that during the pandemic, he’s realized that VCDC is “actually not in the business of building houses and making developments.” Instead, the 42-year old says he recognized that their work is “about building a life,” and the houses are a byproduct of this. 

Outside the city

Vie at Southern Plains is a contemporary village that aims to provide families and individuals a “liberation” from crowded cities by building homes with nature and space in mind. Located in Laguna, it’s 90 kilometers south of Metro Manila. The “urban-rural” setting provides an unobstructed view of Mt. Makiling, while design elements include high-ceilings and modular architecture. 

The villa showroom’s staircase which leads to its bedroom areas from the living space.

As villas have configurations choices to choose from and its developers can provide interior design services and suppliers for appliances, Lana Johnson, VCDC marketing director, jokes that all you have to do is move in your clothes. 

From Left: David Tanael, CFO OneSquare Meter Inc., Carl Carillio, CEO Tina B. Garcia, owner of Southern Plains Victor Consunji, Founder and CEO VCDC Annielle Madrid, Business Development Head VCDC Lana Johnson, Chief of Marketing and PR VCDC Ralph van Miert, CFO VCDC and Bernie Mendoza VP for Construction VCDC

On the topic of more simple but still luxurious development, Consunji says, “you’re not really investing in a house; you’re really investing in your future. You’re not exactly building a structure; what you’re doing is building a family—this is what the brand is about, this is where we stand.”

Eco-friendly 

Given Vie’s architecture, the VCDC says they’re establishing an ethos of embracing eco-friendly resources with its minimality. They consider the use of lesser materials a way to decrease the carbon footprint during construction and throughout continuous habitation. 

Johnson shares that clients can also avail themselves of solar energy utilization and home automation systems. “We’re trying to be socially responsible one house at a time,” she continues.

The dining area of the Sage Villa, which is one of four layouts buyers can choose from.

Vie at Southern Plains also features two parks (one for kids and the other for fitness), swimming pools, and three clubhouses for hosting functions.

Considering all the property’s features, designs, and services, “moving forward, what we intend to do is to be like a critical part of your lifestyle, to make it as easy and appealing as possible—we hope to make your lives better,” Consunji shares.

Photos courtesy of VCDC

Download this month's LIFESTYLE ASIA digital copy from:
Order your print copy of this month's LIFESTYLE ASIA Magazine:
Subscribe via [email protected]