BVLGARI’s Shared Commitment Supports Children’s Education
June 30, 2019
To celebrate its 10th year of partnership with Save the Children foundation, BVLGARI unveils a custom made silver and onyx pendant. Sales from the jewelry target to reach $100 M overall donations for the foundation. The partnership has helped over 1.5 million children reach their dreams beginning with access to quality education.
Empowering the youth
BVLGARI and Save the Children initially sealed their partnership in 2009. The luxury brand and the foundation aim to positively impact the youth, particularly 1.5 million children. They have and will receive access to quality education from donations and sales of the jewelry collection. Apart from this development, the partnership also empowers youth. They train them with practical skills like earning a living through simple means and responding to emergencies.
To witness the results of the collaboration, BVLGARI Jewelry Business Unit Managing Director Mauro Di Roberto visited a project site in Limpopo, South Africa. The rural province faces one of the most challenging issues in South Africa–poverty as a barrier to education. Hence, the luxury brand and the foundation launched “Thuto Ke Lefa” or “Education is Wealth” project. It aims to enhance Literacy and Mathematics learning outcomes in early and primary education. There is also a capacity building for educators, parents, and local community leaders. Through this, the project has contributed medium to long term positive impact for the children.
Reimagining a distinctive design
To add to the milestone of the partnership, BVLGARI created the Save the Children pendant necklace. The iconic BVLGARI BVLGARI necklace inspired the new pendant. A double logo encircles the hard stone disk. The stunning highlight is a precious Mozambique red ruby. This necklace is the addition to the custom made collection consisting of a ring, bracelet, and pendant. 75 euros of each sale will go to the foundation. To date, the collection has raised up to $90 M across the globe.
Witnessing the impact of the shared commitment
Mauro Di Roberto visited Limpopo’s capital town Polokwane Municipality. In his visit, Mauro engaged with the children through Reading Camps. This enables children aged 6 to 8 years old to learn through an entertaining yet informative manner. Save the Children Italy Deputy CEO Daniela Fatarella shared, “Thanks to Bvlgari’s support, in 10 years we have been able to reach more than 2.1 million beneficiaries, of which 1.5 million at-risk children and youth… to deliver quality education, emergency relief, poverty reduction, and youth empowerment programs.” This partnership exemplifies living beyond luxury through a commitment to help.