“Your face is the result of the spirit behind it. It’s important to take care of your skin and take time for yourself each day,” says singer, rapper, and producer Pharrell Williams.
While the celebrity-owned beauty brand market can be deemed saturated at this point, most of its founders are women—and we can consider Rihanna’s Fenty and Kylie Jenner’s Kylie Cosmetics some of its most successful.
So the “unfilled” gap would be Hollywood’s male personalities hoping for a slice of the pie. However, some of them provide a niche some of their fans may appreciate.
READ ALSO: DIY Spa: 5 Skincare Gadgets For Smoother, Youthful, And Radiant Skin
From Queer Eye‘s Karamo Brown’s brand catering to specialized skincare for bald people to baseball star Alex Rodriguez’s concealer for covering razor bumps—it’s interesting to see how diverse the celebrity skincare trend is developing and communicating with their audiences.
Harry Styles
With Pleasing, his “life brand,” Styles aims to “bring joyful experiences and products… and dispel the myth of a binary existence.”
The range of nail polish, serums, and multifunctional skincare products are released as the former One Direction member paves the way for breaking free from gender norms and presumptions.
“I didn’t want to make products to mask people; I wanted to highlight them and make them feel beautiful,” the 27-year old says.
You can shop here.
Pharrell Williams
The Grammy Award-winning singer and producer shares his skincare knowledge after 20 years of finding what works for him.
“Your face is the result of the spirit behind it. It’s important to take care of your skin and take time for yourself each day,” William writes on Humanrace.com, his brand’s website.
With the help of his dermatologist, Dr. Elena Jones, Humanrace offers vegan and fragrance-free skincare products, which have refillable packaging options for its sustainability initiative.
They’ve also expanded to body care with body soaps like their Re-energising White Clay Body Bar and Energy Channelling Charcoal Body Bar.
You can shop here.
Alex Rodriguez
As the only sportsman on the list, baseball players Alex Rodriguez or A-Rod prove that they also care about their skin’s appearance.
“Working with the Hims & Hers team, I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” he wrote in an Instagram post.
The 46-year-old then released “The Blur Stick” with skincare brand Hims that’s meant to be “a convenient concealer” specifically designed for men to tackle skin “imperfections.”
You can shop here.
Karamo Brown
Although he’s the culture expert on Netflix’s Queer Eye and not its grooming expert (that’s Jonathan Van Ness), Brown wanted to help fellow bald men with specialized skin products, which of course includes scalp care.
Through his brand MANTL, the product range consists of cleansers, moisturizers, sun protection, and oil-blotting sheets.
You can shop here.
Machine Gun Kelly
Through Un/Dn Laqr, Machine Gun Kelly, also known as Colson Baker, releases a nail polish line. As one of many of Hollywood’s male personalities with a penchant for wearing nail color, he wanted to formulate colors “not based on trends, but instead selected colors that are beloved and regardless of the season.”
Other than the colors like Mary Jane (green), Party Favor (pink), Sandstorm (tan)—they also have topcoats for sheer or matte finishes that can also be a base coat.
You can shop here.
Banner photo from @UnDn_Laqr on Instagram
