Beyond Long-Haul: Rimowa Pivots From Suitcases to New Mobility with its Never Still and Personal Poly Collections - Lifestyle Asia

The next chapter for the German brand is focused on the many ways we move, from backpacks to even phone cases.

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Starting out as a small family-run business in 1898, Rimowa gained widespread fame when it introduced the original aluminum trunk. Over the years, the German luggage brand has grown into a leader in the travel accessories category.

From vintage wood suitcases to its trademark classic aluminium ribbed cases to high-tech polycarbonate luggage, the luxury label evolved with the times.

True to its industrial savoir-faire, Rimowa has started expanding its offerings to include a selection of mobility essentials engineered to meet daily needs. These are new product categories for daily travel no matter the distance, thoughtfully designed to facilitate a lifetime of movement.  

New directions

This shift toward mobility marks the brand’s next chapter. It is no longer just for air travel, but anchored to its purpose of enabling daily movements—whatever the distance.

While the impact of the pandemic has shifted long-distance trips to quick and short domestic pit stops, Rimowa had already started working to expand its product line to accommodate all types of travel and movement.

Never Still Backpack in Gray

With its Never Still collection, it offers a new set of tools for journeys they were taking, whether that was their commute to the office or an overnight away. This includes bags, briefcases, flat pouches, and even backpacks, each etched with Rimowa’s signature grooved detailing to echo the aesthetic of its suitcases.

It also revolutionized its signature polycarbonate suitcase into the Personal Poly collection. This includes ultra-lightweight and dent-resistant portable cases and bags for your daily home essentials.

What’s next

The brand hasn’t forgotten its core product, of course, and it will launch its Essential Mango and Bamboo collection.

This latest suitcase line is inspired by far-flung locales and features two unique seasonal shades: a soft Bamboo green and a vibrant Mango orange.

Rimowa will also launch its newest Never Still Crossbody Flap Bag next month, a lightweight bag that is large enough to house your daily essentials and features a leather flap emblazoned with the brand’s monogram and a magnetic buckle to safely secure it.

The Rimowa flagship store is also set to open in October and will be the first in the Philippines to feature the brand’s new global concept design. This includes a client care counter that offers a quick fix repair service for suitcases.

For more details and latest updates, visit Rimowa.com.

Banner Photo from @rimowa on IG

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