A Call For Reinvention: Michelin Three-Star Restaurant Noma Will Close Its Doors In 2024

Following the pandemic, fine dining restaurants such as Noma need to seek out new ways to thrive.

The COVID-19 pandemic has been the reason for the struggles of many restaurants. The fine dining business was not exempt from this.

With three Michelin stars, the Copenhagen restaurant announced on its website that it will be closing its doors after Winter 2024.

READ ALSO: The Stars Have Spoken: New York’s Top Five Maintain Their Three-Star Michelin Standing This 2022

Instead, the brand will continue on as Noma 3.0. “To continue being noma, we must change,” says the announcement.

Noma plans to reinvent itself into a “giant food lab,” to be launched in 2025. The new test kitchen will be “Dedicated to the work of food innovation and the development of new flavors, one that will share the fruits of our efforts more widely than ever before.”

The brand plans to travel all around the world in search for new ideas and flavors, setting up pop-ups wherever they go.

The Copenhagen restaurant may still open, but only for seasonal menus. “Serving guests will still be a part of who we are, but being a restaurant will no longer define us. Instead, much of our time will be spent on exploring new projects and developing many more ideas and products.”

In an interview with the New York Times, Noma co-owner and head chef René Redzepi says that the fine dining industry has become unsustainable. 

He adds that “We have to completely rethink the industry. This is simply too hard, and we have to work in a different way.”

Noma first opened in 2003 with a focus on local and seasonal products. During its current Game and Forest Season menu, reservations cost $500 per person at the least.

From Noma’s Game & Forest Menu: a ragout of reindeer with cooked grains and seeds | Image via Instagram @nomacph

After the announcement of its closing and reinvention, it will surely be more difficult to secure a table at the renowned restaurant as many diners will want to bid it farewell.

Banner photo via Noma’s website.

Order your print copy of this month's LIFESTYLE ASIA Magazine:
Download this month's LIFESTYLE ASIA digital copy from:
Subscribe via [email protected]