You Can Now Have Breakfast at Tiffany’s, Literally
June 27, 2018
The Tiffany & Co. flagship store in New York City’s Fifth Avenue is iconic. Long before Audrey Hepburn stepped out of a yellow taxi cab and had her croissant and coffee at the storefront, lovers of luxury already longed to have a package wrapped in Tiffany Blue®. It was the flagship store of the brand founded in 1837, and no visit to the Big Apple has ever been complete without entering 727 Fifth Avenue. Today, the company has announced the highly anticipated renovation of the store’s fourth floor, which includes their first ever retail dining concept, The Blue Box Café. Now we can all take Ms. Hepburn’s que and finally have that dream Tiffany breakfast we deserve.
Upon walking up the staircase leading to the newly refurbished floor, one will be impressed with the 15-foot-high light chains, bespoke created by Parisian design duo Ronan and Erwan Bouroullec. It is surrounded by hand-drawn ampersands, a design motif of the latest Home & Accessories collection, which is also housed in the newly opened floor. At the center, is a modern portrait of company founder Chares Lewis Tiffany. It has been rendered with 8,000 painted screws, giving the space a contemporary touch.
“Both the café and redesign of the Home & Accessories floor reflect a modern luxury experience. The space is experimental and experiential—a window into the new Tiffany,” shared Reed Krakoff, Chief Artistic Director of Tiffany & Co. It was Tiffany’s mission to incorporate modern detailing, while remaining to pay homage to their rich history. Touches of herringbone marble and amazonite stone is also a surprisingly, but welcomed, addition to the space.
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Beyond the luxurious everyday objects, baby boutique items, sterling silver hollowware area, Tiffany fragrance library, and vintage books curated by Assouline for the Home & Accessories section, make you way to the new Blue Box Café. The interiors are covered in Tiffany Blue®, making the new concept restaurant feel like a special gift to those who have always longed to have a meal at the store, just as Audrey did. The eatery serves American classic fare, made of regionally sourced, high quality produce—they say it will a be “refined take on New York dishes”, and will change per season. Book a ticket to New York, as a new luxury experience awaits eager shoppers and hopeless romantics.
Tiffany and Co.’s flagship store is located at 727 Fifth Ave., New York. The newly renovated Home & Accessories floor will open to the public on November 1. The Blue Box Café will open on November 10 and will operate during regular store hours.