Instagram Round-Up: The Sunnies Face Party is IG Content Goals
August 9, 2018
By this time, your social media accounts have most probably been flooded with the rose colored hues of the Sunnies Face Party, the launch of the brand’s highly anticipated makeup line. The directors behind Sunnies (Martine Cajucom, Georgina Wilson, Jess Wilson, Eric Dee, and Bea Soriano Dee) are marketing geniuses. Using both their power as members of the “It-Crowd” and their knowledge of the market to make their brand a flourishing business. They first launched the Sunnies brand several years ago, capturing the hearts of millennial eyewear fanatics. Their company has expanded into restaurants (Sunnies Café), and now Sunnies Face. The new line has been receiving rave reviews from beauty lovers and industry experts alike, and have sold out on their website in less than 24 hours.
Yesterday, Sunnies transformed an industrial space into an Instagram Content Heaven. Fluffy cotton candy clouds hung from the ceilings over millennial pink lounge chairs and sofas, and rows upon rows of mirrors. Makeup lovers and avid supports stepped out last night in their cutest ensembles to support the local brand. They took to their social media accounts to document the high-profile event. We’ve compiled a round-up of some of our favorites photos from last night and this morning. Check back on this page soon, as we’ll be adding more photos from the second day of the launch…
FEATURED IMAGE COURTESY OF @MARTINE (INSTAGRAM) AND @SUNNIESFACE (INSTAGRAM).