Tommy Hilfiger is doing something right.
The retail brand has recently made a move both conscious and genius, exploring the fresh, untapped market of people with disabilities.
After the huge success of their collection for children with disabilities last spring of 2016, Tommy Hilfiger has launched an adaptive adult clothing line boasting of the following features:
- Adjusted seams and openings that allow caretakers to dress the wearers
- Magnetic closures, making getting dressed with one hand simpler and easier for its users
- Pants with Velcro closures, magnetic flies and zippers, and adjusted leg openings and hems that accommodate leg braces and orthotics
Hilfiger, 66, describes the effort as part of “the democratization of fashion,” knowing well that there are more than millions of potential customers in the US and around the world who are in need of such convenience.
The line consists of 37 men’s and 35 women’s styles, all of which are based on their sportswear collection.
Good job, Tommy Hilfiger!
