Millennials are ditching the clubs and going straight for the bars, and we’re definitely feeling the shift. Gone are the days when our beloved Generation Z would prefer hazy hangovers and obnoxiously loud Friday nights. Instead, they’ve got their eyes on finer drinks, and now is the most opportune moment for precious trophy liquors to find their way out of display cases and into bars all over the metro.
Let it be known that it is finally time to set those shots aside and say hello to a cool glass of Rémy Martin VSOP Cognac, the new glistening star of your next night out.
“This generation is known for valuing experiences above everything else, and that’s why fine spirits are becoming more popular than ever in bars and off the shelf,” says Michael Soon of Rémy Martin, which has been closely observing the trend in the Philippines.“It’s now less about getting tipsy, and more about basking in stories and experiences, including those that are carried by the drink.”
Before you delve into a long night of casual conversations with friends and family, allow us to give you a quick 101 of just what exactly a cognac is.
Cognac is a variety of brandy that can only be made from high quality grapes grown in a small region in France named Cognac, whose chalky soil ripens the fruit to perfection for cognac making. To swirl a cold glass of Remy Martin fine champagne cognac is to swirl grapes that are exclusively sourced from the two best growing areas in the cognac region. This privilege is definitely not enjoyed by many, and the Rémy cognac house takes utmost care in maintaining that.
So how does one “cognac”, exactly?
A Cognac can be served a multitude of ways, but consider the following recipes we’ve curated below for some great casual lounging on a chilly Friday night, preferably surrounded by great friends with even greater stories to tell.
Old Fashioned
Delicate/Lucious/Full-Bodied
– Rémy Martin XO
– Brown sugar
– Bitters
Rémy Ginger
Fresh/Spicy/Dry
– Rémy Martin VSOP
– Ginger ale
– Lime
French Mojito
Sweet/Refreshing/Light
– Rémy Martin VSOP
– Lime juice
– Simple syrup
– Sparkling water
– Mint leaves
French Negroni
Chic/Sophisticated/Bitter
– Rémy Martin VSOP
– Campari
– Red Vermouth
– Orange zest
Pour 30ml Rémy Martin VSOP into a glass. Add 30ml Campari liqueur and 30ml red vermouth. Stir gently. Fill the glass with ice and stir for several seconds to chill the blend. Flavor with orange zest.
Sangria
Fruity/Social/Charming
– Rémy Martin VSOP
– Cointreau
– Tempranillo
– Lime juice
– Orange juice
– Angostura bitters
– Simple syrup (optional)
And so we raise a glass to bid farewell to those hazy, drunken nights as we give a new definition to the way we meet and mingle. From slurs to stories, from shots to sips, bust out a Rémy Martin because it’s definitely here to stay.
About Rémy Martin
Founded in France in 1724, Rémy Martin is one of the world’s biggest producers of fine champagne cognac. The esteemed cognac house distills three centuries of expertise in every bottle, producing a wide array of cognacs that are enjoyed by the world’s most discerning palates. For more information, visit RemyMartin.com
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