Coach has finally heeded to the cries of the millennial market by conjuring up a collaboration with the very icon of Generation Z herself— actress, singer, and Instagram phenomenon, Selena Gomez, which caused quite a buzz both online and offline.
The luxury house had just recently released its collaboration with Gomez, with the Selena Grace bag as its highlight. The bag—which comes in red, white, and black cherry, is made of the finest calf leather and suede, and is embellished with bag charms, and Gomez’s signature.
Selena Grace Bag in LIGHT GOLD/SELENA WHITE
Selena Grace Bag in LIGHT GOLD/SELENA RED
Selena Grace Bag Colorblock in LIGHT GOLD/SELENA BLACK CHERRY
Selena Wristlet 19 in LIGHT GOLD/SELENA WHITE
Selena Wristlet 19 in LIGHT GOLD/SELENA RED
Selena Wristlet 19 Colorblock in LIGHT GOLD/SELENA BLACK CHERRY
Selena Star Bag Charm
Selena Heart Bag Charm
Selena Mini Skinny Id Case in LIGHT GOLD/SELENA WHITE
Selena Mini Skinny Id Case in LIGHT GOLD/SELENA BLACK CHERRY
Selena Mini Skinny Id Case in LIGHT GOLD/SELENA RED
Just recently, Gomez made a special appearance at the flagship Coach House in 685 Fifth Avenue, NYC to celebrate her newly launched collaboration with the luxury house, and was shocked to find over hundreds in attendance. Gomez was joined by Coach Creative Director Stuart Veyers, Coach brand CEO Joshua Schulman and Coach brand CMO Carlos Becil.
NEW YORK, NY – SEPTEMBER 13: Fans crowd outside the store the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)
(Photo by Cindy Ord/Getty Images for Coach)
Selena Gomez arrives at the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for Coach)
Selena Gomez (L) and Creative Director of Coach Stuart Vevers (Photo by Kevin Mazur/Getty Images for Coach)
Selena Gomez arrives at the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for Coach)
Hikari Mori (L) and Selena Gomez (Photo by Kevin Mazur/Getty Images for Coach)
Praya Lundberg (L) and Selena Gomez (Photo by Cindy Ord/Getty Images for Coach)
Jesinta Franklin (L) and Selena Gomez (Photo by Kevin Mazur/Getty Images for Coach)
Selena Gomez (Photo by Kevin Mazur/Getty Images for Coach)
Influencer Yoyo Cao attends the Coach In-Store Event with Selena Gomez (Photo by Kevin Mazur/Getty Images for Coach)
Influencer Jesinta Franklin attends the Coach In-Store Event with Selena Gomez (Photo by Kevin Mazur/Getty Images for Coach)
Actress Miss Fazura (Photo by Kevin Mazur/Getty Images for Coach)
Influencer Jesinta Franklin (Photo by Cindy Ord/Getty Images for Coach)
Actress Miss Fazura (C) (Photo by Cindy Ord/Getty Images for Coach)
Actress Praya Lundberg (Photo by Cindy Ord/Getty Images for Coach)
Actress Hikari Mori (Photo by Cindy Ord/Getty Images for Coach)
Cinta Laura Kiehl (L) and Creative Director of Coach Stuart Vevers (Photo by Cindy Ord/Getty Images for Coach)
Jesinta Franklin (L) and Selena Gomez (Photo by Cindy Ord/Getty Images for Coach)
Yoyo Cao (L) and Selena Gomez (Photo by Cindy Ord/Getty Images for Coach)
Hikari Mori (L) and Selena Gomez (Photo by Cindy Ord/Getty Images for Coach)
(L-R) Jesinta Franklin, Hikari Mori, and Yoyo Cao (Photo by Cindy Ord/Getty Images for Coach)
(Photo by Cindy Ord/Getty Images for Coach)
Selena Gomez poses with fans (Photo by Kevin Mazur/Getty Images for Coach)
Selena Gomez poses with fans (Photo by Kevin Mazur/Getty Images for Coach)
Products on display during the Coach In-Store Event with Selena Gomez at Coach Boutique on September 13, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Coach)
The lucky fans in attendance were then later on invited into the Coach x Selena Gomez customized party bus: an immersive experience featuring a live DJ.
The Coach x Selena Gomez collection is available in Coach stores globally, and includes the Selena Grace bag, available in three exclusive colors: Selena Black Cherry, Selena White, and Selena Red. The collection also includes bag charms, wallets, and the Selena Wristlet.
See the collection for yourself at Rustan’s Shangri-La.
Shop for LIFESTYLE ASIA’S magazines through these platforms.
