Lady Gaga represented Tiffany & Co’s latest Legendary Style campaign during the Super Bowl last February 5 in a short film shot by David Sims, featuring the new fashion jewellery collection, Tiffany HardWear. While Tiffany has handcrafted the Vince Lombardi Trophy for the Super Bowl champion for each of the past 50 years, the Brand has never before been featured in a Super Bowl advertisement.
Lady Gaga, a true New Yorker and style icon who is fiercely feminine and fearlessly original, exclaimed in the ad that the Brand represents timeless American jewellery. More importantly, she shares her own creative journey towards self-expression and empowerment; ideals that subjects of the Legendary Style campaign should have.
The new collection embodies the strength and spirit of the modern woman. With its bold 18k gold and sterling silver pieces, Tiffany HardWear is a study in the purity of design.
The Tiffany HardWear Collection will be available on https://www.tiffany.com/ beginning May 2 and in-store worldwide on April 28, with limited and exclusive pre-orders available in the U.S. beginning February 5.
Tiffany & Co. is exclusively available at Rustan’s Ayala Center, Makati City and Rustan’s Shangri-La Plaza Mall. For more information, follow @tiffanyandco and #TiffanyHardWear
