How To Become A Well-Dressed Gentleman -

A well-dressed man does not dress for the occasion, simply because everything is a cause for celebration. He shows up to life ready, always and in all ways. He is clad in the world’s finest as an homage to life’s simple beauties, radiating an energy so magnetic that he can attract anyone and anything the universe has to offer.

Ermenegildo Zegna, the world’s largest luxury menswear brand, lauds all the diverse dapper men of the world through their tailoring, their meticulous focus to detail, and in the way they experience life’s ‘Defining Moments’—the latter being the name of their new campaign for FW 2017.


Starring Hollywood legend Robert De Niro and famous choreographer and ballet dancer, Benjamin Millepied, the new campaign is a show of how style can transcend time and heritage, and how passions—selfish in nature, is actually all-inclusive and a part of the Earth’s authentic narrative. Note that inclusivity has been reiterated quite a number of times already, simply because this serves as the heart of the Zegna brand.

While Ermenegildo Zegna has gained a reputation as one of the most exclusive luxuries a person can buy,  Zegna begs to differ and urges you to think otherwise; From exclusive to inclusive, Zegna wants you to wear their clothes, experience life, and feel part of a whole. The brand’s wearers are encouraged to unite, generation gaps aside.

From cinched trenches to bombers to track-pants, Zegna’s new collection unifies all men as part of one community.

The Defining Moments platform is on zegna.com, and will feature conversations from successful individuals of different ages and cultural backgrounds, from different parts of the world.

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