Premium apparel brand BOSS has just released their digital campaign for Spring/Summer 2018 entitled “Summer of Ease”, starring Hollywood actor Sebastian Stan of Captain America and I, Tonya fame. In the new campaign, Stan finds himself wearing new designs from BOSS, relaxing with an easy mood around coastal surroundings.
Shot by fashion photographer Adam Fussel, with creative direction by Paul Surety, the Barcelona-shot campaign is what summer dreams are made of. Easy going pastel colors, nautical blues and muted hues tie the collection together. In addition, the brand goes for a more relaxed approach on menswear, going for loose and comfortable, yet not compromising their classical tailoring. The dream-like imagery set against the backdrop of elegant architecture and the sunny coastline is worthy enough for an extra Beauty Break for the week. Scroll down to see photographs from the new campaign…
“Summer of East” Campaign Credits:
Campaign Photographer: Adam Fussel
Creative Director/Videographer: Paul Surety
Menswear Model: Sebastian Stan
Location: Barcelona, Spain
BOSS is located at City of Dreams, Greenbelt 5, Shangri-Le Easy Wing, Rustan’s Shangri-La, Rustan’s Cebu, and 158 Designer’s Blvd. Newport Mall. For more information visit www.hugoboss.com or follow @ssilifeph.
RELATED READS:
Beauty Break: For the Gents, Some Rainy Day Style Inspo Courtesy of Brooks Brothers
Beauty Break: Harry Styles is Killing It in His New Gucci Campaign
